Retail Sell Sheet / Buyer Pitch

Builds retail sell sheets around the buyer's math, not your story.

Sonnetmarkdown outputv1.0

Variable filler

Fill values and watch them flow into the prompt below. Nothing is stored.

product econ

traction

category gap

The prompt

1One-page sell sheet for pitching a retail/distributor buyer — they care about THEIR economics, not your brand story.
2
3INPUT: product + price structure: {{product_econ}}  // MSRP, wholesale, margin, case pack, MOQ
4Velocity proof: {{traction}}  // DTC sales, other doors, sell-through where known
5Category context: {{category_gap}}
6
7STRUCTURE: header (product + one-line category claim) → THE BUYER MATH box first (their margin %, case economics, suggested placement) → velocity proof (numbers only, sourced) → why it turns (2–3 demand drivers: trend data, differentiation vs. what's on their shelf) → marketing support (what WE drive: ads, demos, social — only committed programs) → logistics snapshot (MOQ, lead time, shelf life if applicable) → ask (specific: door count, test period).
8RULE: every number from inputs; mark projections as projections. One page.

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inputs

product_econ: product econ
traction: traction
category_gap: category gap

outputs

Declared output: markdown.