Event ROI & Booth Plan

1Decide whether a conference/trade show is worth it, and if so, extract maximum value.
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3INPUT: event + costs (booth, travel, sponsorship tiers): {{event_costs}} | our ACV/AOV + close rates: {{economics}} | attendee profile: {{attendees}} | goal: {{goal}}
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5DELIVER: the break-even math first (meetings→opps→closed needed to cover cost — with their numbers; if the required conversion is implausible vs. their close rates, recommend NO or a cheaper tier and stop), then if GO: pre-event meeting-booking plan (outreach to attendee list 3 weeks out beats booth traffic — draft the 60-word meeting-ask message), booth conversation design (the 2-question qualifier to sort browsers from buyers in 30 seconds), lead capture discipline (what to record per scan so follow-up isn't generic), and the 48-hour follow-up rule with a draft.
6RULE: be willing to say the event isn't worth it. That's the analysis most people skip.