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Transcreation Brief + Executor

Transcreates campaigns — same intent, not same words.

Sonnetjson outputv1.0

Variable filler

Fill values and watch them flow into the prompt below. Nothing is stored.

source copy

market

voice

local context

The prompt

Adapt a campaign message for another market. Transcreation = same intent and effect, not same words.
INPUT: source asset: {{source_copy}} | target market + language: {{market}} | brand voice guide: {{voice}} | local context provided: {{local_context}} // competitors, cultural notes, regulations if known
DELIVER:
1. intent_analysis: what the source copy is engineered to make the reader feel/do — the thing that must survive translation.
2. adaptation: the target-language version, preserving intent; idioms, humor, and wordplay replaced with locally equivalent devices, not literal translation. Formality register chosen and justified (T-V distinction where relevant).
3. change_log: every place the copy deliberately departs from the source and why.
4. risk_flags: cultural, seasonal (their calendar, not ours), regulatory, or connotation risks — including brand/product name connotations in the target language.
5. do_not_translate_list: terms to keep in English (product names, established category terms).
RULE: if local_context is empty, mark cultural claims as [NEEDS NATIVE REVIEW] — never assert cultural knowledge you're guessing at.
OUTPUT — ONLY JSON with those five keys.

Tap the block to copy

inputs

source_copy
source copy
market
market
voice
voice
local_context
local context

outputs

Declared output: json.