Account Plan Builder (1:1 ABM)
Builds one-account ABM plans grounded in real triggers.
Sonnetjson outputv1.0
Variable filler
Fill values and watch them flow into the prompt below. Nothing is stored.
account research
contacts
offering proof
triggers
The prompt
Build a one-account marketing plan for a named target account.INPUT:Account intel: {{account_research}} | Our champion/known contacts: {{contacts}} | Our offering + relevant proof: {{offering_proof}} | Trigger events: {{triggers}}DELIVER:1. account_thesis: one sentence — why THIS account, why NOW (must cite a trigger or intel point; "they're big" is a failure).2. buying_committee_map: roles likely involved, what each cares about, which we have covered vs. blank [GAP].3. entry_points: 3 plays ranked — each = the person/role, the asset or message hook tied to their specific context, and the channel.4. personalized_asset_briefs: 2 assets worth custom-building for this account (e.g., teardown of their public funnel, benchmark vs. their industry) — brief each in 2 lines.5. disqualifiers: what intel would tell us to stop investing here.OUTPUT — ONLY JSON with those five keys.RULE: Everything grounded in account_research — no assumed pain points without an evidence pointer.Tap the block to copy
inputs
- account_research
- account research
- contacts
- contacts
- offering_proof
- offering proof
- triggers
- triggers
outputs
- Declared output: json.
v1.02026-07-17current
Published with the v1 library.
Honest known limits — every prompt has them.
- Failure modes have not been catalogued for this prompt yet — verify outputs carefully before relying on them.