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Account Plan Builder (1:1 ABM)

Builds one-account ABM plans grounded in real triggers.

Sonnetjson outputv1.0

Variable filler

Fill values and watch them flow into the prompt below. Nothing is stored.

account research

contacts

offering proof

triggers

The prompt

Build a one-account marketing plan for a named target account.
INPUT:
Account intel: {{account_research}} | Our champion/known contacts: {{contacts}} | Our offering + relevant proof: {{offering_proof}} | Trigger events: {{triggers}}
DELIVER:
1. account_thesis: one sentence — why THIS account, why NOW (must cite a trigger or intel point; "they're big" is a failure).
2. buying_committee_map: roles likely involved, what each cares about, which we have covered vs. blank [GAP].
3. entry_points: 3 plays ranked — each = the person/role, the asset or message hook tied to their specific context, and the channel.
4. personalized_asset_briefs: 2 assets worth custom-building for this account (e.g., teardown of their public funnel, benchmark vs. their industry) — brief each in 2 lines.
5. disqualifiers: what intel would tell us to stop investing here.
OUTPUT — ONLY JSON with those five keys.
RULE: Everything grounded in account_research — no assumed pain points without an evidence pointer.

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inputs

account_research
account research
contacts
contacts
offering_proof
offering proof
triggers
triggers

outputs

Declared output: json.