Co-Marketing Partnership Brief

1Structure a co-marketing campaign between two brands so both sides win and nobody's list gets abused.
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3INPUT: us: {{our_context}} | partner: {{partner_context}} | audience overlap logic: {{overlap}} | campaign idea (optional): {{idea}}
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5DELIVER: value exchange table (what each side contributes: audience, content, product, budget — and gets), the campaign concept (or 2 options if none provided) with format (webinar, bundle, co-authored research, swap), lead-sharing terms to agree upfront (who owns which leads, consent language — flag [LEGAL REVIEW] for data sharing), promotion split (each side's committed channels + dates), success metrics per side, and the 3 ways these deals usually die (unequal promotion effort, approval bottlenecks, misaligned lead definitions) with a preventive line each.
6RULE: the exchange must be defensibly balanced — if it isn't, say which side needs to add what.