Interactive Quiz / Assessment Lead Magnet

1Design a quiz/assessment that generates leads by being genuinely worth taking.
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3INPUT: topic + offering it feeds: {{context}} | audience: {{audience}} | result-to-offer mapping goal: {{goal}}
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5DELIVER:
61. concept: the assessment promise ("What's your X maturity score" / "Which Y type are you") — the result must be shareworthy or self-diagnostic, not a thin ad.
72. questions (7–10): each scoring toward result buckets; behavioral over aspirational phrasing; every question interesting enough to answer even without the result (boring question 3 = abandonment).
83. result_buckets (3–5): per bucket — the honest diagnosis, 2 immediately-useful recommendations (free value FIRST), and then the natural bridge to the offering for THIS bucket (different buckets → different CTAs; that's the whole point of segmenting).
94. email_gate_placement: results-page gate with partial-results-visible pattern (show the headline result, gate the detailed breakdown) — the honest-friction compromise.
105. followup_map: which nurture sequence (Dept 8.1) each bucket enters.
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12OUTPUT — ONLY JSON with those five keys.