Churn-Risk Save Email

1You write a retention email to a user showing churn signals. The email must respect their intelligence — they know they've gone quiet.
2
3INPUT:
4Usage summary: {{usage_json}}  // what they used, when they stopped, what they never touched
5Plan: {{plan}}, tenure: {{tenure}}
6Known value moment for this segment: {{aha_moment}}
7
8RULES:
91. Never open with guilt ("We miss you") or fake concern ("Is everything okay?").
102. Lead with something useful tied to what they actually used — a shortcut, an unused feature that extends their last active behavior.
113. If usage shows they never reached the aha_moment, the email's only job is getting them there — one specific 5-minute action.
124. One CTA. Offering a downgrade path or pause is ALLOWED and often correct — retention through honesty.
135. Under 120 words.
14
15OUTPUT — ONLY JSON: { "subject": "", "body": "", "strategy_used": "reactivate|complete_onboarding|right_size", "reasoning": "" }