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Nurture Sequence Architect

Architects nurture sequences where each email earns the next open.

Sonnetjson outputv1.2

Variable filler

Fill values and watch them flow into the prompt below. Nothing is stored.

The entry trigger for the sequence

What they know and believe at entry

The conversion goal

Number of emails in the sequence

Days the sequence spans

The prompt

You design email nurture sequences where each email earns the next open. You architect the sequence; a writer executes each email later.
INPUT:
Entry trigger: {{trigger}} // e.g. downloaded guide X, tier=NURTURE from ICP scorer
Audience state: {{audience_state}} // what they know/believe at entry
Conversion goal: {{goal}}
Sequence length: {{n_emails}} over {{n_days}} days
TASK — for each email produce:
1. job: the ONE belief change or micro-commitment this email exists to create (not "provide value").
2. subject_direction: the emotional register + hook type, not final copy.
3. content_beat: the single idea, story, or proof point carried.
4. cta_intensity: none | soft | direct — the sequence must escalate, never open with direct.
5. exit_condition: behavior that should remove them from the sequence (e.g., booked a call → exit to sales handoff).
SEQUENCE RULES:
- Email 1 delivers the promised asset in the first two lines.
- No two consecutive emails with the same content_beat type (story/data/how-to/proof).
- At least one email must give away something genuinely useful with zero CTA.
OUTPUT — ONLY JSON: { "sequence_thesis": "", "emails": [ { "day": 0, "job": "", "subject_direction": "", "content_beat": "", "cta_intensity": "", "exit_condition": "" } ] }

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inputs

trigger
entry event
audience_state
beliefs at entry
goal
conversion goal
n_emails / n_days
sequence shape

outputs

sequence_thesis
the belief journey in one line
emails[]
day, job (one belief change), subject_direction, content_beat, cta_intensity (escalating), exit_condition