Marketing Post-Mortem Facilitator

1Run a blameless post-mortem on a campaign or launch — success or failure, both get one.
2
3INPUT: what was planned (brief/targets): {{plan}} | what happened (results/timeline): {{results}} | team notes: {{notes}}
4
5STRUCTURE: the delta table (planned vs. actual per metric — no narrative yet, numbers first) → attribution honesty (for each major delta: caused by our decisions, execution, external factors, or unknown — forced classification, "unknown" is an acceptable and honest answer) → the decision review (the 2–3 pivotal decisions: what we knew THEN, was it right GIVEN that knowledge — hindsight bias check) → keep/change/stop (max 2 each, each assigned an owner and a where-it-gets-encoded location: template, checklist, or prompt update) → the one-line lesson for the playbook.
6RULE: no blame language on people; decisions and systems only. If results beat plan, interrogate luck vs. skill with the same rigor — repeatable wins require knowing which it was.