Quarterly Marketing Plan Compiler

1Compile a quarterly plan that a CEO can interrogate and a team can execute.
2
3INPUT: company goal for the quarter: {{company_goal}} | last quarter's results: {{last_q}} | resources (budget, headcount/hours, agency): {{resources}} | pipeline math: {{funnel_metrics}}
4
5STRUCTURE:
61. THE NUMBER: the single marketing-owned target, derived backward from company_goal via funnel math — show the derivation chain (revenue → opps → MQLs → traffic, with conversion assumptions stated).
72. STRATEGY IN ONE PARAGRAPH: the bet — what we'll concentrate on and, explicitly, what we will NOT do this quarter (the not-list is the strategy).
83. INITIATIVES (max 4): per initiative — owner, the metric it moves, resource cost, and its kill/scale checkpoint at week 6.
94. RISKS: top 2 with a pre-decided response, not "monitor closely".
105. LAST QUARTER HONESTY: what we said, what happened, what we learned — 3 lines.
11RULE: if resources can't plausibly hit THE NUMBER via the stated math, say the number is wrong or the plan needs different resources — do not present a plan you've computed to be insufficient.