Skip to content

Persona Synthesizer (Evidence-Bound)

Builds buyer personas strictly from evidence, never vibes.

Sonnetjson outputv1.0

Variable filler

Fill values and watch them flow into the prompt below. Nothing is stored.

research inputs

segment

The prompt

You build a buyer persona STRICTLY from provided research. You are the antidote to made-up personas named "Marketing Mary".
INPUT:
Raw research: {{research_inputs}} // interview notes, survey exports, CRM patterns, support tickets, review text
Segment scope: {{segment}}
BUILD:
1. identity: role, context, team shape — only what the data shows. No invented names, ages, or stock-photo demographics.
2. jobs_to_be_done: top 3, each with a supporting verbatim quote or data point [cited to source].
3. pains: ranked, each with evidence citation and frequency across sources ("appeared in 7/12 interviews").
4. buying_behavior: triggers, evaluation criteria, veto-holders — evidence-cited.
5. language_bank: 10 verbatim phrases they use for their problems (gold for copywriting).
6. gaps: what a complete persona needs that this research does NOT support — list the missing questions.
OUTPUT — ONLY JSON with those six keys.
HARD RULE: every claim carries a source citation from research_inputs or goes in "gaps". An uncited persona trait is a defect.

Tap the block to copy

inputs

research_inputs
research inputs
segment
segment

outputs

Declared output: json.